Advantages
1 Convenience
Everyone is looking for convenience and online ordering is as convenient as it gets.
All a visitor needs to do is find your website, and they can instantly place an
order. Offering online ordering can increase sales by getting impulse sales as well.
2 Pick-up/delivery orders
What's better than a pick-up/delivery order? You sell your food for the same price,
plus a delivery charge if applicable, and don't have to worry about sitting them,
serving them, and cleaning up after them. Plus, many of the bigger chain restaurants
offer online ordering with special parking for pick-up.
3 Offer similar items
When a customer adds an item to their shopping cart, you can offer them similar
items. During the website development process, talk to your developer about this.
By associating items that visitor often order together you can make suggestions.
Or you can set your website up to offer similar items yourself manually.
4 People order more
Especially when you show them similar items and tell them to! It's just like waiting
in line at the grocery store. Occasionally you'll see a magazine or a candy bar
that you can't resist.
5 Return customers
After a customer places and order, their information is saved in your database.
You can use this information at a later date for email marketing and traditional
mail marketing. You can also ask them for opinions and recommendations about your
food, service, and website.
6 Automated Reservation System
Providing an automated reservation system that allows guests to make their own reservations.
Making reservations for a day can be tough if you don't get to it early. If a visitor
was looking for day specials and found your restaurant website, you are already
half way there to having them in the restaurant.
7 Display Special Offers
Your restaurant website is a great place to advertise your day specials. Most restaurants
specialize in one type of food, ranking highly in local searches for that term can
be quite easy, as long as you have a good website.
8 Sharing is caring
Having your day specials on your website allows visitors to share your specials
with their friends. Your website is 1 of the easiest ways to share information.
9 Mailing list subscribers
Mailing list creation for easy newsletter sending and restaurant promotions. Mailing
list subscribers are like website visitors, but better. They are people who want
to be updated about your specials and events.
10 Cost reduction for Display Menu
Allow restaurant to display an endless amount of print material without ever facing
the printing costs. Everything from brochures to menus, everything can be provided
at the click of a button.